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ACTION FOR DEMOCRACY
Animated billboard, Times Square, NYC
Using the ballpoint pen invented by Hungarian László Bíró as a metaphor, this billboard portrays pens as weapons wielded by Hungarians to influence the future of their country. The aim was to encourage more people to vote and raise funds in the US to support the NGO's efforts in mobilizing as many votes as possible. The video (which is not CGI or AI-generated but a real shot of the ad) was sent to journalists in the US and Western Europe, where a significant Hungarian diaspora resides.
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